You must have observed that I've been publishing articles on a school customer service series in the past few days. This is because of how important customer service is in any organisation.
Today we're looking at why first Impressions are importantly in customer service, and why you should stop at nothing to create a good first impression with clients. But you need to do this while maintaining your authenticity; do not be fake about it.
We’ve all heard the saying, “You never get a second chance to make a first impression.” This couldn’t be truer when it comes to customer service in schools.
Whether you realize it or not, every interaction a prospective parent or student has with your school is shaping their perception. And that first impression? It sets the tone for everything that follows.
When a parent or visitor steps through your school gates, they’re making judgments right away. Is the security staff polite? Are the grounds and field clean? How does the front desk staff greet them? These small details make a big impact whether you realize it or not
It’s Everyone’s Responsibility
Here’s the truth: creating a strong first impression is everyone’s responsibility. It’s not just about the front desk staff or the teachers. From the gatekeeper to the school nurse, every member of the school community plays a role. And it doesn’t stop once the parents have enrolled their children. The first impression needs to continue throughout the parent’s and student’s journey with the school.
When you show courteousness, empathy, and a friendly disposition while maintaining professional boundaries, you create an atmosphere of trust and respect. Parents want to know that they’re leaving their children in capable, caring hands. They should feel this at every interaction—from the security guard at the gate to the teacher in the classroom.
The Power of Courteousness and Empathy
Parents are more likely to choose a school where they feel listened to and respected. That’s where courteousness comes in. When a parent makes an inquiry or raises a concern, are you responding with genuine care and patience?
It’s easy to become overwhelmed with day-to-day responsibilities, but taking the time to listen and respond empathetically can turn a regular interaction into a lasting positive impression.
Empathy is key here—understanding where parents are coming from, their concerns, and addressing them with compassion. A friendly smile and a warm tone can go a long way.
Keep it Friendly, Yet Professional
It’s important to strike a balance between being approachable and maintaining professional boundaries. While parents want to feel comfortable communicating with the school, they also expect professionalism. The way you handle this balance shows that the school is both caring and competent.
Personal Hygiene and Presentation Matter
First impressions are also highly influenced by appearance. It may sound basic, but personal hygiene and neatness should never be overlooked. A well-dressed, clean, and professional-looking staff member signals to parents that the school is organized and takes pride in every detail. This, in turn, builds confidence in the school’s ability to take care of their children.
Continuing the Impression After Enrollment
First impressions don’t stop at the front desk or the enrollment stage. The impression you make on Day 1 should be sustained throughout the child’s time at the school. Parents should continue to experience the same level of attentiveness, courteousness, and professionalism. Regular, positive interactions will reinforce their trust in your school, ensuring that they not only stay but also recommend the school to others.
Get my book Exceptional School Customer Service
If you’re looking to strengthen the way your school makes a first—and lasting—impression, I’ve written the book Exceptional School Customer Service to help you do just that. It’s a practical guide filled with tips to improve customer service at every level in your school, from the gate to the classroom.
To get your copy, clich here, or reach out to me directly on WhatsApp at +234-8035880367. Let’s work together to create the kind of first impression that builds lasting relationships with parents and students alike!
Or you might want my team to come in house or on-line (virtually) to train all your staff on customer service.
I look forward to working with you and your team!
The picture above was taken at the last customer service training I had with a team in Lagos Nigeria. And you can be the next. Reach out to my team asap.
Again to get your copy of the book, click here.
